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Posted by Scott Savett on
ATK Apparel founder Scott examines why he launched a company to sell athletic shorts to men 5'8" and under.
When I tell people my company sells athletic apparel for men 5’8” and under, the first question is always, “Why shorts?”
All I wanted were shorts that fit me properly—shorts that hit me just slightly above the knee. As someone who is 5’7”, this simple desire seemed impossible to fulfill. In the early 2000s, all athletic shorts felt like they were designed to hit above the knees of men 6 feet and up.
- Tags: above the knee, activewear, athletic shorts, design, inseam, men 5'8" and under, product development, rise, shorts